WRITTEN BY: Annika Pham
Launched on December 25, Tomas Alfredson’s film attracted over 1.1m online and linear viewers the first three days.
Launched on December 25, Tomas Alfredson’s film attracted over 1.1m online and linear viewers the first three days.
The film was originally set to premiere in Swedish cinemas via SF Studios but moved to C more following a peak in Covid-19 cases and tighter restrictions in Sweden.
“With over a million viewers in the first days, The Jonsson Gang (Se Upp för Jönssonligan) is our biggest premiere to date, and it stands by a margin against other major Swedish films' cinema premieres,” said Philip Lindqvist, Head of C More and Head of Pay TV at Telia’s TV4 Media. “It is the first time a European film has an exclusive premiere on streaming and therefore extra fun that we reach such a large audience,” he added.
The figures based on internal data and MMS ratings were released exceptionally by C More who normally keeps streaming numbers confidential.
The Jonsson Gang is a reboot of the popular ‘Jönssonligan’ Swedish film franchise which debuted in the 80s and ran for two decades in Sweden. It is Alfredson’s first Swedish language film since the 2008 cult horror Let the Right One In.
The film was produced by FLX with support among others from Nordisk Film & TV Fond.
C More said 2020 was a record year also for its own original content that attracted 84 percent of its customers, such as the two new Beck TV films Undercover and Beyond Reasonable Doubt, watched by 61 percent of C More’s users in October and November.
Other strong performers were the series Top Dog, A Wedding, Funeral & a Christening Season 2 and Agent Hamilton.
Upcoming anticipated series include Agatha Christie’s Sven Hjerson, The Hunters Season 2, Gåsmamman Season 5, Black Lake Season 3 and the next Beck film The Lost Son.
C More/TV4 also announced before Christmas the development of a new event crime series When Crying Wolf, written by The Bridge’s Hans Rosenfeldt, based on his own eponymous novel. The main protagonist is Hannah Wester, a police officer who investigates a death connected to a bloody drug deal in Finland.