The high-profile Swedish TV executive will be joining the Banijay Nordic label in January 2024.

Elin Kvist will join Yellow Bird from FLX where she served as head of drama since 2020, overseeing high-end series such as the 2022 Nordisk Film & TV Fond Prize nominated Suburbia (Vi i villa), Gustav Möller’s Series Mania Panorama best series winner The Dark Heart, and the upcoming Netflix crime drama The Breakthrough. Prior to that, the L.A. UCLA graduate worked at TV4 as head of development.

Her appointment at Yellow Bird marks the production powerhouse’s ambitions to bolster its senior management and drama slate in Sweden and internationally, as explained by CEO Jakob Feeney: “Elin’s appointment marks the next step in Yellow Bird’s evolution. There have never been higher expectations on us as producers, both from broadcasters and audiences across platforms, to deliver scripted content with a wide reach that leaves a lasting impact. With Elin joining Yellow Bird, she brings the energy and vision to elevate our scripted slate in Sweden and internationally to the next level.”

Kvist added: “I’m incredibly excited to join Yellow Bird, which has always been a strong producer of high-quality and impactful drama in the Nordics. Whilst there is a lot happening in our industry, the company is well-positioned to continue creating powerful series and films, and to further ramp up the collaboration with the international creative community. I’m really looking forward to joining the next phase of the company’s growth and to achieve great things together with the team.”

The IP-driven Yellow Bird’s recent productions include the C More Original Norwegian show Headhunters, prequel to Jo Nesbø’s highly acclaimed corporate thriller, and a third season of the hit Swedish crime drama Bäckström.