Just like SKAM, the Norwegian web drama Like Me (Lik meg) uses social media and instant messages to reach its young target audience.

NRK Super’s first season of Like Me created by Anne Wisløff won on Tuesday the coveted International Emmy Kids Award for Best Digital series. The winners were announced via social media and on the International Academy of Television Arts & Sciences’ website, following the cancellation of MIPTV in Cannes where the ceremony was initially set to unfold.

Like Me is a realistic web drama about exclusion and bullying, based on years of research among the young target group of teen girls from the part of writer/director Wisløff.

Much like NRK’s hit show SKAM, social media plays a big role in helping young viewers interact with the content and connect with the topic.

The two main characters are teen girls Oda and her best friend Arin who eventually betrays her. The story unfolds from two different but equally valid perspectives, allowing the viewer to identify with both characters. The show was conceived by NRK Super and Wisløff to create awareness among youngsters about the consequences of their own behaviour and to show them the benefits of resisting pressure and confronting fear.

In the title roles are Jenny Evensen and Sanna Omar. The first of three seasons premiered on NRK Super in 2018 and the third one last fall. The series also premiered on SVT.

NRK Super’s director Hildri Gulliksen said: “We are very proud that our content is appreciated around the world. Like Me won the Japan Prize digital category and now an Emmy. The series has an important, but also quite heavy theme, a script that is experienced as true and genuine and very talented young actors, which proves to be a good recipe.”

Among the other Emmy winners were BBC Children’s Jacqueline Wilson’s Katy (UK) Best Kids TV Movie/Mini Series, and VPRO’s Floor Rules (NL), Best Kids Series.