The deal between Netflix and seven creative workers unions in Denmark which includes an initial rights payment as well as success-based remuneration is set to run until late 2024.
The long-awaited agreement between the US streamer, the Danish Producers Association, and Create Denmark (on behalf of actors, directors, screenwriters, cinematographers, editors and production designers), will come into force as soon as it is approved by the unions.
It will allow Netflix Danish originals series paused for the last 11 months, to finally resume. The deal was first announced on Monday by Politiken.dk and Screendaily.
Commenting on the pact Benjamin Boe Rasmussen, spokesperson for Create Denmark said: "We are happy to have entered into an agreement with Netflix that makes it possible for Netflix to order new Danish drama in Denmark. The agreement ensures a guaranteed payment for each series, but also involves sharing success in the form of an additional remuneration based on viewers. We look forward to continuing our collaboration with Netflix and further developing the agreement,” he said.
For her part Rachel C. Schumacher, Senior Counsel, Global Labor Relations at Netflix said: "It has been our highest priority to resume the ordering and development of excellent Danish content, and we are therefore happy that we have finally reached a fair agreement with the Danish federations. We are proud to contribute to the growth of the Danish audiovisual sector, and we look forward to building on our relationship with the talented Danish creative industry.”
Speaking to nordicfilmandtvnews.com, Jørgen Ramskov, head of the Danish Producers Association confirmed that Netflix series produced in Denmark can start rolling again. “We are very satisfied with the agreement and hope for productions to get started asap,” he said.
Together with Netflix, Viaplay and TV2 Denmark had also decided to stop their own Danish orders of scripted content over rights remunerations early 2022, but Viaplay agreed last month to extend their interim deal - valid until June 2023, and TV2 struck its own long-term pact a few weeks ago.
Among one of the biggest providers of quality Danish series for Netflix, SAM Productions’ CEO Meta Louise Foldager Sørensen, reacted positively, albeit with caution. “It is very good news. We are looking very much forward to starting up our collaboration again with Netflix on our Danish projects. It will, however, take a while before we have the cameras rolling again here, as we need to start developing the projects first,” she noted.
SAM Productions’ most recent Netflix series - commissioned with DR - was Borgen-Power & Glory created by Adam Price, for which Sidse Babette Knudsen won a Rose D’or-Performance of the Year at a ceremony in London on Monday.
Similar agreements between Netflix and creative workers in Norway and Sweden were also signed in recent months.
Denmark has reportedly lost over €200 million due to the streaming crisis in 2022 and for the major VOD services, the country is still less attractive compared to the rest of the Nordics due to the government’s proposed 6% streaming levy still to be clarified and Denmark’s lack of production incentives.