WRITTEN BY: Annika Pham
Exclusive: The production house behind Netflix’s first Swedish Original Quicksand, has just hired seasoned producer Anna Anthony as Head of Feature Film.
Exclusive: The production house behind Netflix’s first Swedish Original Quicksand, has just hired seasoned producer Anna Anthony as Head of Feature Film.
Anthony moves to FLX from Avanti Film where she produced Becoming Astrid among others. Before Avanti, she worked nearly two decades for Memfis Film on award-winning films such as Josef Fares’ Jalla Jalla!, Zozo, and Jesper Ganslandt’s Falkenberg Farewell.
The producer who will take on her new job at FLX early October said: "I look forward to leading the Feature Film Department at FLX, the most dynamic production company in Sweden right now. It's a privilege to work with creative, sharp and friendly people, and to create with them audience-driven high-quality movies.”
Pontus Edgren, FLX’s co-founder with director/writer Felix Herngren and writer Niclas Carlsson said: “Anna has a fantastic track record and we’ve been in dialogue with her for some time. In her new position as Head of Feature Film, she will be responsible for driving the creative force for all our feature projects, that until now was split between 3-4 persons within our company."
Edgren says Anthony’s arrival signals FLX’s ambition to step up its feature film output. “We have a portfolio of outstanding IP and original ideas and want to increase our film activities with an average two high quality audience-driven films a year.”
So far, FLX has focused mostly on comedies, such as The 100 Year-old Man who Climbed out the Window and Disappeared, its sequel The 101-Year-Old Man Who Skipped Out on the Bill and Disappeared, and Solsidan-The Movie. But going ahead, the company will consider all genres. “We’ll open up our slate to other genres, the way we’ve done with our TV dramas,” notes Edgren.