EXCLUSIVE: DR’s sales arm will attend MIPCOM for the first time with content from the Icelandic public broadcaster.

Under the agreement between the two partners, DR Sales is now responsible for the sales and market representation of TV dramas, documentaries, kids programmes and formats produced by RUV and commissioned externally.

Johannes Birgir Skulason, Head of International Programme Sales at RUV said: "We are very happy to sign up a cooperation agreement with a strong partner like DR Sales and we have a number of very exciting projects in the pipeline. This agreement contains a tremendous opportunity to ensure increased distribution of quality RUV productions around the world. I am sure that this will strengthen local TV production in general in Iceland. With this new agreement, and now that RUV has doubled its contribution to drama production the market can expect a lot of interesting programmes from Iceland in most genres.”

Anders Kjærsgaard Sørensen, DR Sales Managing Director said: “I am very proud to announce that RUV has chosen DR Sales as exclusive partner to export their programmes. The RUV catalogue is of very high quality, and will perfectly complement our existing portfolio, that we offer to our quality- oriented customers. This cooperation demonstrates that DR Sales holds a very strong position as a powerhouse for Nordic Rights within drama, documentaries and formats, which continue to attract the absolute best of Nordic producers and international buyers." 

Helene Aurø, Sales and Marketing Director also said: “RUV can rely on our long-standing expertise in the world distribution of quality Nordic content. We look forward to the cooperation in the years to come.” 

At MIPCOM, RUV content represented by DR-Sales include the upcoming Icelandic crime series The Valhalla Murders (8x50’) produced by Truenorth set to be delivered late 2017, as well as the kids programmes Face to Face and The Biggest Rescue.

New Danish dramas on DR Sales’ line up include Follow the Money Season 2, The Legacy Season 3, the 5x24’ comedy series Overcooked (Når vi presser citroner) about five Copenhageners in their 40’s who meet once a month in their Dining Club, the kids series The Girl with the Yellow Helmet (8x19’) directed by Natasha Arthy, and the Christmas calendar/family series The Other World (24x30’ or 12x1h).

Also new on DR’s slate are the Danish feature films All Inclusive and Emma & Santa Claus.