The recruitment of the seasoned Swedish executive marks SVT’s strong commitment to local films, as the pubcaster plans to invest over SEK 300m between 2020-2022.
Denward will join SVT’s drama department on August 23 from her current position as producer at Nordisk Film Production Sweden. She will report to SVT's Head of Drama Anna Croneman.
Denward's new task will be to supervise the feature films, co-produced by SVT, while individual title decisions will continue to be made by the feature film group consisting of Safa Safiyari (Director of Channel SVT Barn), Johanna Gårdare (Children’s Programme Director), Anna Croneman, Marie Kjellerstedt-Tullgren (Feature Film, Business Affairs), Andra Lasmanis (Project Manager Moving Sweden) and Agneta Perman (Feature Film Acquisition Executive).
The experienced film production specialist has had various key positions in the Swedish film industry, such as Head of Film Production at the Swedish Film Institute, Head of Nordic Production at SF Studios, as well as Head of the Swedish Film & TV Producers Association’s feature film division. Her latest feature film production was Mårten Klingberg’s comedy drama My Father Marianne starring Rolf Lassgård.
Commenting on Denward’s appointment, Croneman said: “This is an incredibly gratifying recruitment for us at SVT Drama. Charlotta's long and broad experience will mean a lot to our role in the future of Swedish film." Croneman goes on: “Charlotta will also be responsible for the strategic decisions, which means that she will answer the questions about how we can best contribute to SVT's audience beyond our core assignment, and how our film investment can most benefit Swedish film, both from an artistic and an industry perspective.”
Denward adds: “SVT's importance for Swedish feature film can hardly be overestimated, partly as one of the most important screening windows where you reach a huge audience, and also as an active co-producer. It will be fun and exciting to step into that work in this time of great challenges for Swedish film.”
In its statement, the Swedish public broadcaster confirmed its intention to invest heavily in Swedish film over the next two and a half years. Between 2020-2022, at least SEK 300 million will be invested in feature films, children's films, documentaries, cultural documentaries, short films, the development of new talents, on top of special contributions for the development of original scripts.