The Côte d'Azur-based industry gathering will also see the participation of two Nordic execs, TV4’s Niklas Vestberg and TV 2’s Vegard B. Normann, at the BBC Studios Premium Unscripted Formats showcase.

From 13 to 16 October, the Palais des Festivals in Cannes will once again host MIPCOM, the world’s largest entertainment content market and meeting point for the global television and streaming industry. Described as “a year’s worth of business in just four days”, MIPCOM brings together executives, buyers, producers, and creators from over 100 countries, offering an unparallelled platform for networking, showcasing new formats, striking co-production deals, and discovering the next big global hits.

For the Nordics, MIPCOM has long been a key arena to showcase the region’s bold storytelling, innovative formats, and international co-production potential. This year, a number of high-profile Nordic projects, executives, and broadcasters will be present across screenings, panels, and market sessions, further underlining the region’s reputation as a hotbed for premium content.

Nordic highlights

Among the anticipated showcases with strong Nordic ties is Astrid Lindgren’s Seacrow Island (Vi på Saltkråkan), produced by SF Studios in co-production with SVT and Astrid Lindgren AB, and top financed by NFTVF. Directed by Fredrik Edfeldt, the six-part family series reimagines a beloved Swedish classic for new generations. Featuring Henrik Norlén, Vega Åhman, and Nora Rios, the series will premiere in a special Market Screening on Monday 13 October at Auditorium A, presented by Beta Film’s Kids & YA team.

The region will also be represented at the BBC Studios Premium Unscripted Formats showcase. Here, TV4 Sweden Head of Formats and Development Niklas Vestberg and TV 2 Norway Head of Entertainment Vegard B. Normann will share insights alongside senior executives from TF1, Mediaset España, and BBC Studios. The session will spotlight new unscripted formats, including Norway’s Dumbest (Norges Dummeste) and other Nordic-originated concepts poised to travel internationally.

A market of opportunities

At its heart, MIPCOM is where global television comes to do business. Companies launch and screen their latest titles, creators pitch fresh ideas, and distributors secure international partners. The event is also a stage for forward-looking industry conversations, offering strategic insights into the shifting media landscape, from audience behaviour to the impact of AI on content creation.

The 2025 line-up includes a wide range of highlights. First, the gathering will celebrate YouTube’s 20th anniversary with a dedicated YouTube Space, workshops, and mainstage sessions. Meanwhile, the Variety Vanguard Award will be honouring Italy’s Marco Bassetti, CEO of Banijay Entertainment.

Finally, the BrandStorytelling Summit is set to explore how advertisers and creators collaborate to reach new audiences, while a Market Intelligence session by Glance will offer a deep dive into audience ratings, IP impact, and strategies for growth.

For Nordic outfits and decision-makers, MIPCOM is more than a marketplace: It is a chance to reinforce long-term partnerships, find international homes for original stories, and build bridges between broadcasters, streamers, and independent producers. As the international industry gathers in Cannes, the Nordics stand ready to highlight their trademark mix of creativity, authenticity, and innovation.

Full details of the MIPCOM 2025 programme are available: CLICK HERE.