The heavyweight Swedish TV executive, most recently Content Director at TV4, has taken up her new role this month.

The Stockholm-based Art & Bob Group oversee the three subsidiaries Art & Bob Television, Art & Bob Film & Drama and Art & Bob Post-Production.

CEO Janca Hodann Söder said Åsa Sjöberg is “a dream recruitment”. “We want to be the production company everyone wants to work with and Åsa is an important part of that journey.”

Sjöberg who has worked more than 24 years for the Swedish broadcaster TV4 said “after a long and rewarding time at TV4, it is time for me to change my perspective and start a new journey. “

“Art & Bob is a leading production company that I look forward to being part of, and developing together with the board. The company has creative breadth, high ambition and also high potential through the collaboration between the sister companies that inspires me.”

The senior TV executive will join Board members Tom Persson, Lindqvist Wilbrand, Hellen Wohlin Lidgard and Sofie Jungmar.

Partly owned by Co_Made Sthlm, set up by H&M heir Tom Persson to invest in quality Nordic storytelling, Art & Bob has recently reshuffled its own management - read our story: Art & Bob founder and CEO Jan Blomgren steps down - Janca Hodann Söder takes over.

The company behind SVT’s feelgood series Dreaming of England and C More/TV4’s docu series The Queens narrated by Sofia Helin, has produced most recently the film Amina by Ahmed Abdullahi and the SVT youth series Gaslight, starring Julia Heveus (Partisan) and Ivar Forsling (Young Royals).​