TV2’s current chief content officer has been promoted as the head of the Danish broadcaster. She will take over from Merete Eldrup on August 1st.

Christensen has worked nearly 20 years for TV2, in two different periods: from 1994 to 2007, then from 2013 to today. Between those periods she worked as programme director for SBS TV and head of planning for DR among others. In 2013 she was appointed programme director at TV2, then chief content officer in 2015.

TV 2 chairman Jimmy Maymann said: “As chief content officer, Anne has shown that she’s a strong leader, able to motivate and set a clear strategic direction. In the coming years, TV 2 and its employees will need and benefit from these abilities, when challenges will abound, with massive competition and consumer habits undergoing rapid change.” Maymann added: “Danish quality content is the focal point of TV 2's strategy to strengthen the company's digital transformation, and Anne Engdal Stig Christensen is excellence in content, TV trends and media consumption.”

TV2’s share of family viewing among all Danes increased to 39.1 percent in 2018 - up 1.2 percent from 2017 - and reached 40.4 percent the first quarter 2019, while the flagship channel TV2 had a 27.5 percent share in its 20-60 core group, up 1.8 percent from the same period in 2018. Meanwhile the group’s pay television TV2 Play has over 500,000 subscribers today.

TV2’s flagship channel has enjoyed this year the everlasting success of the period drama Badehotellet (Seaside Hotel) as season 7 opened late January with more than 1.7 million viewers, the best result for a fiction series on TV2 in two decades. Meanwhile The New Nurses (Sygeplejeskolen), another nostalgic drama produced by SF Studios, has reunited more than 550,00 average viewers in March for its returning season commissioned by the niche channel TV 2 Charlie. Two more seasons have been confirmed.