2016 was a disappointing year for Danish films, despite the strong performance of a handful of local titles.
Local films hit a low of 2.8 million ticket sales, compared to 4.2 million in 2015, according to preliminary figures from FAFID and the Danish Film Institute. The local market share was 21%, a drastic slide from the 30% share in 2015. Still, two Danish films were at the top of the film chart: the thriller A Conspiracy of Faith by Hans Petter Moland (704,971 admissions) and the comedy The Reunion 3 by Birger Larsen (538,506), while Thomas Vinterberg’s drama The Commune came in at number nine (301,278).
General cinema attendance remained above the annual average of the past decade, with 13.4 million admissions, a small dip of 5.5% compared to 2015.
Commenting on the 2016 cinema admissions Henrik Bo Nielsen, Head of the Danish Film Institute said: "It's great to see that people are still eager to go to the cinema in Denmark. Although two local films top the charts, ticket sales for Danish films in 2016 are generally disappointing. A fairly decent result, yes, but we've been used to expect to land at the high end of the European market shares. It's frustrating whenever a film doesn't reach its audience, and this seems to be increasingly difficult for the smaller films, an effect of the market that we'll be scrutinising more closely in the near future. In 2016 the Danish Film Institute launched initiatives aimed at developing new content, new talents and new partnerships. Something of a more long-term investment in Danish cinema that we look forward to seeing the effects of in the years to come."