October 21, 2014
Last week the international premiere of YLE’s show Rescuing Santa attended by the top managers of the Finnish pubcaster and Santa in person saw a full-house attendance and negotiations followed immediately on the 6X28’ family holiday musical. 

The show produced by YLE and Aito Media, features a group of kids, invited as Santa’s guests to Christmas Wonderland, but upon arrival, they soon discover that Santa Claus has gone missing so they decide to investigate his disappearance. The show was introduced at MIPCOM not only as a finished programme but also as a ready-made format and turn-key production hub in Tampere, Finland, with a CGI virtual set and 12 original songs. 

“At YLE we foster innovation and Rescuing Santa is a wonderful example of unique innovation in the production process,” said YLE CEO Lauri Kivinen. YLE Head of Sales Tuija Snellman confirmed that Brazil and EU territories have shown a strong interest in the series and its concept.