NonStop Television launched on February 14, its new TV7 channel exclusively dedicated to women. "Through the launch of TV7, the channel expands from being available only in Sweden to a Pan Scandinavian TV channel, "said Ignas Scheynius, CEO at NonStop Television. "We believe that a female focused channel like TV7 is missing in the Nordic countries and we look forward to the future of the new TV7."
The entertainment channel will focus on soap operas, smart sitcoms, award-winning US dramas, and it will bring the South American Telenovelas exclusively to Scandinavia. Programmes on TV7 will also be available on demand through the downloading service Film2Home. In a separate announcement, Nonstop Television said it had signed a deal with Alfred Haber Inc. to air on its quality movie channel Silver HD, a package of 36 IMAX documentaries in Scandinavian and the Baltics.