August 6, 2012
SevenOne International which has been selling successfully over the last year the Norwegian hit TV dramedy Lilyhammer to world buyers, has changed name to Red Arrow International. The international distribution company is part of Germany's major TV group ProSiebenSat.1. Red Arrow International represents formats, fictional and factual programming from Red Arrow Entertainment Group and from third party producers such as Lilyhammer's producer Rubicon TV. Its goal is to extend its efforts in gap financing and securing international co-production and co-financing partners. The Norwegian language TV series starring soprano star and E Street Band guitarist Steven Van Zandt scored record viewing shares on NRK and is available in the U.S., UK, Canada and Latin America on Netflix who will co-produce the second season. The series supported by Nordisk Film & TV Fond will also air on BBC4 in the UK.