Veteran journalist and filmmaker Ásgrímur Sverrisson has launched the new English language film website http://www.icelandcinemanow.com/ (ICN), entirely dedicated to Icelandic films and film industry. Sverrison who studied filmmaking at the UK's National Film & TV School, is a well known film commentator in Iceland on both TV and print media. He previously worked as editor of the Icelandic industry magazine and website Land & synir. ICN's staff includes a group of Icelandic and foreign writers, filmmakers, critics, and scholars. The website provides news, analysis, articles, blogs, and trailers about Icelandic films.