In Göteborg, writer Mona Masri (Snabba Cash) whose project went from idea to concept at the EWC praised the programme, together with SVT’s Head of Drama Anna Croneman.
Launched in June, the pilot EU writers training programme European Writers Club (EWC) headed by Thomas Gammeltoft, has already secured peer approval among top audiovisual players in Europe and high visibility.
This week at Göteborg’s TV Drama Vision, Swedish writing talent Mona Masri (Snabba Cash, Copenhagen Cowboy) and SVT’s Anna Croneman shared inspiring feedback from their recent experience as participants of EWC Boosting Ideas, the first of three training sessions set up to stimulate cross-border collaboration between creators, writers, broadcasters and producers of European series.
Masri was among 12 writers selected for the EWC’s two-one week Boosting Ideas labs, backed by Le Groupe Ouest, which took place last October in Copenhagen and December in Tallinn.
The writing graduate from the prestigious Alma Löv Script Academy attended the EWC with the seed of an idea for The Building to be produced by Zentropa with development support from SVT. “I wanted to make a series about people living in high-rises in a ghetto in Sweden,” said the writer who grew up in that familiar environment.
Masri said the lab felt “almost like a sitcom or Big Brother. It was super intense-from 9.00 to 23.00 but truly fantastic.” She enjoyed notably the out-of-the-boxes exercises with her tutors, such as word associations with her eyes covered, or 45-minute psycho-analytical sessions with her, getting into the skin of her main characters .
Expanding on her project, the writer said The Building is about a family living in a building threatened by demolition, with the local immigrant community victim of urban gentrification. “It will be about love, home, and intimacy. I hope to have eccentric fun characters that people can relate to, even if you don’t live there,” said Masri who has a bible for the pilot.
"This training in a professional non-judgmental and non-competitive competitive environment where you could have playful collaborations was just what I needed," she added.
Croneman who suggested the writer to the EWC selection committee, also mentioned the unusual exercises she herself as participant had to do, such as drawing pictures of the other broadcasters. “This was a liberating and a fun process. As a commissioner I evaluate things immediately. But here, I had to practice not to judge things. It was super hard but very helpful,” she said.
Masri’s The Building will now attend the EWC’s ‘Boosting Concept’ sessions along with five selected projects. The next training sessions led by TorinoFilmLab’s SeriesLab programme, will take place in Cork April 11-16, 2023 then May 30-June 5 in Galicia, Spain,
The goal is for the projects to end up with new international partners and to be ready for script commissioning.
The five other series concepts selected are the following:
The third training session Boosting Broadcasters will be held in Cork, April 14-16.
EWC is backed by the European Union, Screen Ireland, AGADIC/Spain, Estonian Film Institute, The National Film School of Denmark, The Danish Film Institute, Nordic Writers Associations, Nordisk Film & TV Fond and TV2/Denmark.
For more information about EWC: CLICK HERE.