Viaplay D2C lands in the US February 22 and in Canada March 7

The new Viaplay app will enable US and Canadian viewers to stream more than 1,500 hours of premium European content at launch, with at least one premiere to follow every week.

The monthly subscription cost has been set at US$5,99 and $CAN 6.99.

In North America, the Viaplay app is supported by a wide range of devices and platforms, including smart TVs, Android and iOS smartphones and tablets, Amazon Fire TV, Android TV, Apple TV and Chromecast, Mac and PC. Viaplay is also available in the US through Comcast’s Xfinity and Xumo platforms, via The Roku Channel’s Premium Subscriptions line-up.

Anders Jensen, Viaplay Group President and CEO said: “In just two years, Viaplay has expanded from the Nordic region to become a truly international entertainment provider, both direct-to-consumer and through partners. Our premium storytelling, combined with world-class sports in our European markets, is helping to set us apart from the competition, and we tailor our offering to each new country. We see an appreciative core audience in North America for our stylish international content, and an attractive opportunity to take a specialised position in the world’s most dynamic streaming market.”

Vanda Rapti, Viaplay Group CCO, North America & Viaplay Select added: “The appetite for top-quality international content is higher than ever in North America, so the time is ideal to bring the best of Nordic storytelling direct to local audiences. Nordic design, creativity and scenery are already world-famous, and are on full display in the region’s films and series. Viaplay will show more of this unique content in North America than any other streamer – and ‘Nordic Noir’ is just the beginning.”

Top Nordic content that North American Viaplay clients will be able to watch with English subtitles include the hit series Trom, Furia, Partisan, Threesome, as well as a curated programme of third-party films such as A Man Called Ove, Another Round and The Emigrants.

Viaplay ‘s current D2C streaming territories include Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, the Netherlands and the UK. Meanwhile the Viaplay Select brand available on partner platforms, has launched in 20 global markets

Recent Original Viaplay streaming crowd-pleasers include the Norwegian WW2 feature drama Gold Run (Gulltransporten), directed by Hallvard Bræn for 74 Entertainment, which has become the platform’s most watched self-produced Norwegian content ever since its December 15 launch.