Denmark, Finland, Norway and Sweden will be the first territories in Europe where the new platform - jointly-controlled by US groups Comcast and Paramount Global - will roll out.

Starting September 20, SkyShowtime in the Nordics will feature first run features from Hollywood studios Paramount Pictures and Universal Pictures as well as selected blockbuster films, available after their theatrical and home entertainment releases, such as Top Gun: Maverick, Jurassic World Dominion, Minions: The Rise of Gru,The Northman, the British films Downton Abbey: A New Era and Belfast.

Nordic subscribers will have access to new premium scripted series, kids and family content, on top of iconic library titles and box sets from Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios and Peacock.

Original local programming, documentaries and specials will also be on offer.

SkyShowtime will be replacing Paramount+ which was launched in the Nordics in 2021.

It will be available directly via the SkyShowtime app across Apple iOS, tvOS, Android devices, through the website: www.skyshowtime.com as well as through local distribution partners.

Those include Allente, RiksTV, Ruutu, Sappa, Strim, Telenor, Tele2, Telia, Telmore and YouSee from Nuuday Group, and TV 2 Play.

The launch prices for a monthly subscription has been set at €6,99 in Finland, SEK 79 in Sweden, NOK 79 in Norway, and DKK 69 in Denmark.

SkyShowtime Regional General Manager for Northern Europe Henriette Skov said: “We’re thrilled to launch SkyShowtime across the Nordics and look forward to offering our customers the very best selection of global series and movies all in one place.”

After the Nordics, Sky Showtime will launch in the Netherlands later this year, then in Spain, Portugal, Andorra, and Central & Eastern Europe (CEE) over the coming months and through Q1 2023. In total the new giant US platform will cover more than 20 European territories.

SkyShowtime is the latest among US giant streamers to enter the Nordics, after Netflix, Disney+, Amazon Prime Video and Warner Bros.Discovery, which recently shut down the production of HBO Max’s original local content in the Nordics.

Amid fears that rising inflation rates will deter customers from stacking (adding new VOD services to existing ones), Mediavision in a recent analysis sent reassuring vibes about the Swedish market, saying that today, Swedes subscribe to 2.2 services per household on average, which means that 600,000 extra paying customers were added year on year, pushing the total number of streaming Swedish fans to around 6 million.