Cult Norwegian youth series Shame (Skam) produced by NRK Super has been acquired by DR3 for Denmark. 

 Tagged by Danish newspaper Politiken as ‘the youth series about high school life that makes Norway cool for the first time’, Skam season 1 and 2 will premiere officially on DR’s youth channel in December, although the series already enjoys a huge fan base in Denmark.

Since this summer, tens of thousands of Danish web users have been following the first two seasons - in Norwegian language - on NRK’s website and rapidly developed a fascination for the stories of school girls Eva, Noora, and their friends, written by Julie Andem.

Steffen Raastrup, director of DR3 said he believes the airing on the Danish public channel will widen the series’ reach across different age groups thanks to the relevant youth issues featured in the series (from sexuality, friendship, peer pressure to integration). “I think there are many people for whom the series could be relevant and who have not yet watched it [on NRK’s web TV], he said. “The series’ premise of course is that when you’re young, you should not be ashamed of who you are but stand up for yourself and deal with the fear that many feel during their formative teen years,” he said. 

According to NRK.no, Skam has also been acquired by SVT and RUV. 

Meanwhile in Norway, after the record viewers for the first two seasons, season 3 premiered on October 2 and in less than a day nearly 500,000 people watched the first episode on the website skam.p3.no.according to NRK. Skam continues to be available daily online and weekly on NRK3 and to be promoted and discussed heavily on social media. 

While season 1 focused on the character of Eva and season 2 on her new friend Noora, season 3 (in 11 episodes) follows the young male character Isak.

Beta Film represents the series at MIPCOM.