Nine years after the US streaming giant started collaborating with Nordic creators, Netflix is moving in the region as part of its commitment to ramp up productions in Europe.
The announcement was posted April 28 by Lina Brouneus, Director of Acquisitions & Co-Productions, EMEA on Netflix’s corporate blog. “Netflix has always felt at home in the Nordics,” said Swedish-born Brouneus. “It was one of the first places outside of the US where we started making local original shows, and over the past nine years, we’ve been lucky enough to work with some of the most brilliant creative talent in Sweden, Denmark, Norway, Finland and Iceland,” she said, adding that now is the time for us to get even closer to our members, the creators, filmmakers, partners and cultural communities throughout the Nordics.”
Besides the Stockholm central office set to open the second half of 2021, a small team of Netflix employees will work from a Copenhagen satellite office. No details are yet available on executives to be based in both Nordic locations.
The Stockholm hub will oversee Netflix’s film and TV drama production output across Denmark, Finland Iceland, Norway and Sweden, set to grow in volume and in diversity, according to Brouneus.
Netflix’s very first Nordic co-production and foreign-language acquisition was the Norwegian mobster comedy Lilyhammer in 2012. Since then, the global streamer has ordered numerous original series across the region, the very first one being The Rain produced by Miso Film, extended as a three season TV show
Regular production partners working with Netflix include Sweden’s FLX, behind the first Swedish Netflix Original Quicksand, Denmark’s SAM Productions, Norway’s Motion Blur, Iceland’s RVK Studios and SF Studios, with whom the US streamer signed an overall distribution and production deal for upcoming features. The first Netflix original film that premiered last year was the Norwegian chiller Cadaver produced by Motion Blur.
On the documentary side, Netflix’s first Norwegian Original was Sisters on Track, produced by Sant & Usant, which world premiered this week at CPH:DOX.
According to Brouneus, by the end of 2021, nearly 70 original Nordic titles will be available on Netflix, which boasts 4.4 million subscribing households in the Nordics, making it the biggest VOD service in the region.
As part of its expanding production appetite across Europe, Netflix has set up offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels.
Besides Stockholm and Copenhagen, other capital cities set to host Netflix outposts later this year include Rome and Istanbul.
Full line up of Netflix Nordic produced TV series and films
TV SERIES
FEATURE FILMS