The long-established Danish company Mis.Label, originally active in the music industry, has been acquiring films for theatrical and home entertainment since 2007. Recent theatrical releases include the Danish epic In Love & War by Kasper Torsting and Karsten Kiilerich’s animated film Up and Away (Hodja fra Pjort), the company’s biggest hit in 2018 with more than 170,000 admissions.

Mis.Label’s CEO René Sørensen sees the transaction with Norway’s Star Media Entertainment as “an easy transition” as the two groups had been jointly acquiring films for their respective territories for a decade. In 2013, the partners moved into Sweden with the acquisition of Noble Entertainment. The three outfits - all specialised in commercially-oriented feature films, both local and international - are now reunited under the Mis Label’s roof, although each one will retain its individual branding. “Maybe in the long run we will become only one label, but right now we want to make sure we maximise the value of each local brand,” explains Sørensen to nordicfilmandtvnews.com. “We are very excited to welcome Star Media Entertainment into the family,” he says. “We have a great team and will continue to expand and evolve our business in Norway and throughout Scandinavia.“

Regarding local films, Sørensen says he intends to move from straight rights acquisition through MGs to development and production to reinforce his group’s position on the Scandinavian market. Star Media Entertainment’s production and acquisition manager Jørn Landbakk will now report to Sørensen as Country Manager in Norway.

Upcoming Mis.Label theatrical releases include the US films Hellboy, POMS starring Diane Keaton, Rambo 5 and the stop motion animated Missing Link.