Producer Ulla Simonen will join the Finnish promotional centre for audiovisual culture on March 1st.

She will replace AVEK’s current secretary general Juha Samola.

Simonen is familiar with AVEK, having worked for them as Production consultant between 2004-2008.

Other positions that she has held include tutor for Berlinale Talents, DOK.Incubator and artistic director of Helsinki’s Docpoint.

She will move from her current position as CEO of the production house MADE where her producer credits include Garden Lovers and Don Juan.

AVEK uses copyright remunerations to promote audiovisual works and events and to support the production of Finnish documentaries, short films among others.