The former content director at TV4/C More will take up her position November 6 until the board appoints a permanent CEO.

The top job at the Swedish Film Institute has been vacant since September, when the Board asked the former CEO Anette Novak to step down. The latter had held her position just over a year, in replacement of the high-profile Anna Serner.

A trained journalist, Sjöberg has worked for more than 20 years in various senior positions at the media group TV4, most recently as content director for the commercial broadcaster TV4 and the Nordic platform C More. She also sat on the board of various major organisations and companies, such as Nordisk Film & TV Fond, SF Studios and Art & Bob.

Commenting on her appointment, Sjöberg said: “For many years I have followed the Film Institute very closely and would like to highlight its crucial importance for Swedish cinema - both for the new and older films. I’m very much looking forward to leading an organisation that comprises many committed people who believe in the power of film.”

The SFI’s chairwoman Gunilla von Platen underlined Sjöberg’s “solid background in film and television, which creates security and continuity, something essential for the Swedish Film Institute's continued work. Åsa Sjöberg takes over as acting CEO on November 6. At the same time, the process of recruiting a new CEO is in full swing. It is important that we take the necessary time so that the right person gets the job,” von Platen said.